25 Best Asian Makeup & Beauty Brands 2022 to Shop & Support Forever | Tower 28, Patrick Ta Beauty, Youthforia

The American beauty industry would not be what it is today without the influence of Asian beauty. Excluding imported Korean and Japanese brands such as etude house, Shiseidoand hera, we hadn’t seen the rise in popularity surrounding cushion foundations, popsicle-stain-inspired lip tints and glass skin primers. But more importantly, we must give credit to the influential Asian Americans who share their deep knowledge, cultures, and visions through blogs, YouTube, Instagram, and other “democratized” platforms. In recent decades, many have increased their influence and popularity through less traditional means, while the mainstream beauty industry (and investors) considered their cultures and content “too niche.”

Even now, in the midst of an increasingly accepting and even embracing industry, there is still more work to be done. In fact, much of this work is uncovered and shared across social media. Anti-Asian discrimination (at its worst, targeted violence and hate crimes) is nothing new. It has been pervasive for centuries, and everyone has a duty to educate themselves about the history of injustices often enforced by law (e.g. the Chinese Exclusion Law, Japanese-American detention camps, etc.) and the inequalities that continue to affect minorities and marginalized groups inflict face every day.

While it’s important to always support Asian-owned brands regardless of what you see in the news, there are many countless organizations who want to donate your time, money and support in the ongoing fight to end racism against Asian Americans Pacific Islander (AAPI) Community.

That being said, it’s totally worth celebrating the achievements of the founders, who have carved their way into the beauty world and launched makeup and haircare brands that are truly innovative and serve often-overlooked consumers. (If you’re specifically looking for Asian skincare brands and Asian haircare brands, we have stories for those categories too.) And more often than not, these entrepreneurs draw on their diverse upbringings and rich heritages as inspiration for their own carefully researched, thoughtfully designed products.

To celebrate the contributions that Asian entrepreneurs and beauty professionals have made to the beauty industry at large, below we feature some of our favorite Asian-owned makeup brands that deserve your support every day.

https://www.allure.com/gallery/best-asian-owned-makeup-brands 25 Best Asian Makeup & Beauty Brands 2022 to Shop & Support Forever | Tower 28, Patrick Ta Beauty, Youthforia

Sarah Ridley

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