74th Emmy Awards hit a new low in viewership

Viewership for the 74th Emmys hit a new low for the trophy show celebrating the TV industry.

NBC’s show, hosted by Saturday Night Live favorite Kenan Thompson, drew 5.9 million viewers Monday, according to Nielsen data.

The number is down 20% from last year’s show on CBS (7.4 million viewers), which was up slightly from 2020, when the previous low of 6.37 million viewers was hit on ABC.

Last year’s show was supported by a lead-in from Sunday’s NFL coverage on CBS. The Emmys will air on Monday when NBC’s turn comes due to its Sunday Night Football commitments.

The Emmy Awards airs on a broadcast network, but most of the nightly shows have been presented on HBO and streaming services Apple TV+ and Hulu.

Though streamers are television’s creative vanguard, they have fragmented audiences, making it harder to get an event like the Emmys wide audience.

“For most viewers who tune in, they’re lucky enough to recognize a quarter of the people nominated,” said a veteran network executive who declined to speak about the taping.

HBO was the night’s big winner with 11 awards presented on the show. The only multiple winner on the broadcast side was ABC’s Abbott Elementary, which won for Supporting Actress in a Comedy (Sheryl Lee Ralph) and Screenwriter (Quinta Brunson). HBO’s “Succession” won in the drama category and the Apple TV+ series “Ted Lasso” received awards in the comedy category.

The Emmys aren’t the only awards shows to see a drop in viewership. Almost every major trophy ceremony has hit an all-time low in recent years, including the Oscars.

The 2022 Academy Awards took off earlier in the year, partly due to Will Smith slapping host Chris Rock onstage. The Grammys drew about 9.6 million viewers earlier this year, in the same range as their 2020 bottom.

https://www.latimes.com/entertainment-arts/business/story/2022-09-13/74th-emmy-awards-hit-new-ratings-low 74th Emmy Awards hit a new low in viewership

Sarah Ridley

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