You might assume Adam Driver is exhausted from running through your mind all day, but it’s actually because he’s still sprinting behind the horses — and treading water — in our latest eau d’equestrian fantasy. Burberry.
It’s been almost a year since Driver starred in an instant viral ad campaign for the first fragrance of Burberry’s Riccardo Tisci brand, which featured an ad in which man and horse ponder the existence of a man and a horse. At their moment between land and sea, the actor returned to shore for another 30 seconds to advertise the new Burberry Hero Eau de Parfum.
In the ad, a topless driver once again finds himself, according to the press release, “before the awe-inspiring beauty of the natural world, depicting what it means to be masculine today by embracing freedom because of speech and the beauty of contradiction — how subtle power can be, and how emotions can invigorate.” He swam in the blue water for FKA Twigs to sing the line “I quench that thirst.” (That song, “Two Weeks,” was also on last year’s promotional soundtrack; Twigs is the British brand’s companion ambassador.) The driver’s voice also provides some narrative: “It takes courage to do so. embrace your extraordinary.”
The fragrance, warm and woody, is inspired by perfumer Aurélien Guichard’s memory of the Landes forest in southwestern France: “The scent of pine needles melts with a splash of warm sand and sea water is fragrance that I want to recreate,” Guichard said in a press release. “For me, the sensual resins and crystals contained in the fragrance represent the power to reconnect with your natural instincts.” And who has more natural instincts than Adam Driver, the primitive man?
https://www.gq.com/story/adam-driver-burberry-campaign-horse Adam Driver Has Gotten Back on His Horse