Adobe vows to continue offering Figma’s free plan if its buyout is approved

In conversation with BloombergAdobe’s Chief Product Officer, Scott Belsky, has assured concerned Figma users that the acquisition of the online collaborative design platform will not change its pricing model or user experience. If you recall, in mid-September Adobe announced it was buying Figma for around $20 billion in cash and stock. Users understandably expressed concerns about the Fusion given that Adobe’s programs are quite expensive.

Belsky said in the interview that Figma will remain a “freemium” offering with a free basic tier. Figma co-founder Dylan Field added that Adobe has no plans to increase the price and the platform will remain free for educational purposes. Adobe, of course, has changes planned for the platform, including the integration of features from its software portfolio, as well as its library of fonts and stock images.

However, according to Belsky, any update that Adobe releases will not be a hindrance and will not make the platform’s interface difficult to navigate. Perhaps most importantly for those who use Figma for collaboration, it still allows for file sharing at no additional charge – users don’t need to purchase a Creative Cloud subscription to work on the same document.

Adobe’s suite of programs will also change as a result of the acquisition. The company plans to adopt Figma’s collaborative capabilities and potentially create multi-user web platforms for its programs. Adobe Express and Acrobat may also receive their own versions of Figma’s whiteboard and presentation capabilities. “We just want to expand and continue and learn from the things that Figma has done to become a viral product within the company and around the world,” Belsky said.

There is one Adobe program that may not survive the takeover: Figma’s direct competitor, Adobe XD. The company has no immediate plans to end the software, but it will “reevaluate where.” [it] want[s] move [its] Resources and Focus” once Figma joins. Both parties expect the transaction to close sometime in 2023, subject to approval by both regulators and shareholders.

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Russell Falcon

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