Alaska Airlines to replace paper tags with electronic devices

The company hopes this will save customers time at the airport.

SEATAC, Wash. — Alaska Airlines is introducing a new electronic baggage tag program designed to replace traditional paper tags on suitcases, the company announced on July 19.

Alaska said it is the first airline in the country to implement such a program.

They hope this new method will save time by eliminating the need for customers to print paper labels and clearing queues for people who may need assistance.

“Not only do our electronic baggage tags enable our guests to quickly check their bags upon arrival at the airport, the devices also allow our staff to spend more face-to-face time with guests requesting assistance and reduce queues in our lobbies.” said Charu Jain, Alaska’s senior vice president of merchandising and innovation.

The Electronic Baggage Tags are devices that can be activated from anywhere up to 24 hours before the flight using the Alaska mobile app. All you have to do is touch the phone you are using with the app with the tag. In turn, the tag reads the data provided and displays the passenger’s information.

“This technology allows our guests to tag their own baggage in seconds and makes the entire check-in process almost entirely outside the airport,” Jain said.

Customers can use these tags in phases. The first to have access to it will be 2,500 of Alaska Airlines’ frequent flyers sometime later this year. Thereafter, Mileage Plan members should be able to purchase the electronic tags in early 2023. Alaska Airlines to replace paper tags with electronic devices

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