Aldi’s ‘practically identical’ Freddo chocolate dupe sees supermarket in new copying row
ALDI has sparked a new controversy about chocs by launching a “practically identical” version of Cadbury’s Freddo bar.
The Deeno pack has green letters, red text, and a blue background — like Freddo the frog.
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A pack of ten Deenos costs £1.75, or 17.5 pa bar.
A five-pack of Freddos milk costs £1, or 20p a frog.
Each individual bar of both dishes weighs 18g.
Two years ago, Aldi was accused copy Marks & Spencer’s Colin cake with its Cuthbert version.
Shopper Matt Berry said of Deeno: “Freddo is going to get mad. Aldi just likes to be noisy.”
Another said: “How does Aldi get rid of it? Can’t wait to try it, but even the packaging is almost identical, haha.”
Gerry Mitchell commented: “Colin and Freddo compared to Cuthbert and Deeno.
“It will be like in Jurassic Park……But with cakes and chocolates.”
But another wrote: “Maybe Freddo and Deeno could be best friends.”
Aldi and Cadbury have been approached for comment on the comparison.
Aldi and M&S reached a Supreme Court agreement in their Colin-Cuthbert copyright dispute and both cakes remained on the shelves.
The feud was revisited last week when Aldi launched an ad featuring partygoers dressed as caterpillars that led to a confrontation between Cuthbert and Colin, and compared the prices of the cakes appearing on screen.
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