Amazon gets exclusive rights to an NFL ‘Black Friday’ game

The NFL is adding a game the day after Thanksgiving to its schedule in 2023, streamed exclusively on Amazon Prime Video.

The addition of the Black Friday game to Amazon’s bundle of streamed NFL competitions is a vote of confidence in Prime Video’s performance as a media partner.

In its first year as the exclusive home of Thursday Night Football, Prime Video delivers a higher percentage of younger viewers compared to NFL games on traditional television.

Thursday night soccer” averages 10.8 million viewers, according to Nielsen Media Research, with a 48% increase in viewership in the 18-34 age group compared to last season.

Black Friday is the biggest day of the year for many retailers, opening the holiday shopping season with deals for consumers. An NFL game on one of Amazon’s busiest business days is likely to attract new viewers to the game and give consumers another entry point to the site at a time when they are in the mood to buy.

“Amazon is uniquely positioned to work with us on this game because Black Friday is one of the most important days of the year for their business,” said Hans Schroeder, NFL Media’s chief operating officer.

To date, Amazon has not developed any interactive in-game features to draw Prime Video viewers from “Thursday Night Football” to the retail site.

Marie Donoghue, vice president of global sports at Prime Video, told a news conference there were no plans to change that approach when the Black Friday game airs next year.

Amazon will pay more than $1 billion annually for the rights to 15 Thursday games per season through 2032. The league and company didn’t announce the terms of the game on November 24, 2023, but there are reports that Amazon will release another 50 Millions of dollars will be paid for the rights.

Thursday night prime time games on Prime Video do not include the competitions played on Thanksgiving, which are part of the NBC package.

Schröder called the “Thursday Night Football” package “a great success so far”.

The Black Friday game takes place at 12 p.m. in the Pacific Rim. The teams will be announced when the 2023 schedule is announced.

Traditional TV has been in steady decline due to viewers migrating to streaming platforms for video content. Younger viewers are leading the way on this front, with many of them forgoing pay-TV subscriptions.

The decline in live TV viewing of scripted programs has only made the NFL more powerful. League games have been in the top 34 most-watched TV shows since early September. In week five of the 2022 regular season, NFL games average 16.8 million viewers.

https://www.latimes.com/entertainment-arts/business/story/2022-10-18/prime-video-gets-exclusive-rights-to-first-nfl-black-friday-game-starting-in-2023 Amazon gets exclusive rights to an NFL ‘Black Friday’ game

Sarah Ridley

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