Amazon is killing its interactive Glow video device for kids

It’s only been a year since Amazon launched Glow, its kid-focused video calling device that can also be used for interactive games. now acc Bloomberg, Amazon is already discontinuing it, most likely due to lackluster sales. As the publication notes, while Glow is highly rated on Amazon, it only has a little over 500 reviews on the site.

Another possible reason why the company is abandoning the device is a change in people’s behavior. Glow is designed to help children stay in touch and play with relatives they don’t live with or don’t see regularly. Now that people have returned to their pre-pandemic routines, there is even less demand for a dedicated video calling device.

This was confirmed by Amazon spokeswoman Kristy Schmidt Bloomberg that the company kills the device. Said:

“At Amazon, we think big, experiment and invest in new ideas to delight customers. We also continually evaluate the progress and potential of our products to deliver customer value, and regularly make adjustments based on those evaluations. We will be sharing updates and guidance with Glow customers shortly.”

Glow was a product of Amazon’s secretive Grand Challenge Moonshot lab, which works on experimental projects like cancer and last-mile delivery. It features a projector that projects games onto a 19-inch mat, and kids can interact with the projected image to play with loved ones, even remotely. The device comes with Tangram Bits, which are physical pieces that children can use to solve puzzles. It also comes with a free one-year subscription to Amazon Kids+, which is required to access its games, books, and other activities. After that, users will have to pay $8 per month for the subscription, or $5 if they are a Prime member.

However, only those who already have a Glow need to worry about future costs associated with the subscription. Amazon listed the device for 55 percent off, or $150, a few days ago, but it now appears to be discontinued.

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