It’s not the only company planning early vacation deals.
SEATTLE — Amazon said Monday it will host a second shopping event similar to Prime Day next month, making it the latest major retailer to offer vacation deals earlier this year to lure cautious consumers struggling on tighter budgets .
During the October 11-12 event, Amazon Prime members will get early access to discounted items. The Prime Early Access Sale follows Amazon’s annual Prime Day in July.
The Seattle-based e-commerce giant has long used these types of sales pitches to lure people into its Prime membership, which offers faster shipping and better deals for $139 a year. But the October event will be the first time a big sale has been held twice a year.
Amazon’s retail business had slowed in recent months. And the shopping bonanza signals a realization that it needs to offer more deals to inflation-stricken consumers in what is expected to be a challenging holiday shopping season for retailers.
Last week, Target said it would start offering vacation deals in early October. Meanwhile, Walmart is expanding its gift return window to be Oct. 1-Jan. 31, compared to last year’s Nov. 1-Jan. 24 return window.
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“What Amazon wants to do is be a part of that early crowd and get a bite of the cherry,” said Neil Saunders, managing director at GlobalData Retail. “And the best way to do that, rather than doing little deals here and there, is to have a big day that’s almost like a holiday kick-off.”
This year marks the second year in a row that consumers are expected to start looking for Christmas deals earlier. Last year, Americans started shopping earlier to avoid delivery delays caused by snafus in the supply chain. This year, analysts expect many price-conscious consumers to do the same, aiming to spread their spend and snag gifts before prices later increase.
Jamil Ghani, vice president of Amazon Prime, said the company will be offering deals on digital items and products that are “particularly relevant to the holiday season,” in contrast to its Prime Day event in July, which focused on items related to school, for example . He declined to say whether a fall discount event will be a regular feature of Amazon going forward.
“We’re just focused on putting on a great event this year,” said Ghani. “I can’t say what’s going to happen in the future, we’re not really thinking about it.”
https://www.king5.com/article/news/nation-world/amazon-holiday-october/507-dc89459a-032a-46b2-a992-4538139c3bdc Amazon Prime event in October: ‘Early Access’ holiday sale