Amazon to limit purchases of Plan B and other emergency contraceptive pills

Amazon is limiting sales of Plan B and other emergency contraception to three units per customer due to increased demand, the company confirmed to . The annulment of the judgment in Roe v. Wade by the US Supreme Court last week led to a surge in sales of Plan B and other generic brands of levonorgestrel morning-after pills.

Customers who order emergency contraceptives from Amazon will have to wait a little longer. Amazon’s main listing for Plan B (a popular brand name of levonorgestrel manufactured by a company called Foundation Consumer Healthcare) shows an estimated shipping range of July 19 through August 6. MyChoice, a generic brand of levonorgestrel that is cheaper than Plan B, shows a delivery date of July 28th. Engadget has reached out to Amazon for an estimate of when it will lift its sales cap and will update when we get feedback.

Rite-Aid is also limiting both online and in-person sales of emergency contraception to three per customer. Walmart has a more generous limit of 10 units of Plan B per customer, and Target limits online sales of Plan B to six orders per customer. After a temporary sales cap, both Walgreens and CVS backed off from plan B Tuesday night.

“We continue to have an adequate supply of emergency contraceptives to meet customer needs,” said Matt Blanchette, senior manager of retail communications at CVS CNN.

Those who don’t want to go to Amazon or a major drugstore chain have other online options for Plan. Both Instacart and GoPuff also offer plan B for same-day delivery. A number of telemedicine startups such as Wisp, Nurx and sell generic emergency contraceptive pills (although sales are restricted to certain states). Sales of emergency contraception products on Wisp rose 40 percent after the court decision was leaked in May, Wisp confirmed to Engadget. In addition, sales on Friday, the day of the court ruling, were 25 times the daily average in May.

“We were able to serve the current surge in demand. We are not restricting emergency contraceptive pills,” Wisp CEO Ahmad Bani said in a statement to Engadget.

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