Amazon will hold a Prime Early Access Sale on October 11th and 12th

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After weeks of rumours, Amazon has officially announced that it will hold a second sales event exclusively for Prime members this fall. The second Prime Day of the year, dubbed the “Prime Early Access Sale,” will take place on October 11 and 12 in the US, UK, Canada and 12 other countries in the same two-day format as the original event.

Amazon Prime Day has historically been an annual event where Prime members have access to thousands of sales from the online retailer. Not only was it a way for Amazon to boost sales during the summer months, but it’s also helping the company attract more subscribers to Prime. This year’s Prime Day on July 12th and 13th brought a plethora of discounts on things like home goods, clothing, electronics and more, and most of these were reserved for Prime members. As in previous years, however, there were selected sales for everyone on Prime Day.

Since Amazon didn’t have a second Prime Day in a previous year, it’s hard to predict what this new sales event will bring. As it will take place in mid-October, we expect it to unofficially mark the start of the holiday shopping season for Amazon. It’s also possible that the discounts only available to Prime members during this sales event won’t be available to everyone again until Black Friday or Cyber ​​Monday. That might encourage some shoppers to stock up on Christmas gifts as soon as they can snag them on sale.

Engadget will cover the best tech deals we can find during this second sales event taking place in 15 countries including the US, Canada, UK, much of Europe and Turkey. If you plan to take advantage of these offers, be sure to check and follow Engadget ahead of the event for more information @EngadgetDeals on Twitter and sign up for our Engadget Deals newsletter so you don’t miss any more news. Amazon will hold a Prime Early Access Sale on October 11th and 12th

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