Amazon’s palm payments arrive in more than 65 Whole Foods stores in California

Amazon’s handwriting-reading payment technology will soon be available in many more Whole Foods stores. The company is rolling out Amazon One in more than 65 Whole Foods stores in California, starting with locations in Malibu, Montana Avenue and Santa Monica in Los Angeles. Additional stores in LA, Orange County, Sacramento, the San Francisco Bay Area and Santa Cruz will be online in the “coming weeks”.

Previously, Palm-based payments were only available at a handful of Whole Foods stores in Austin, LA, New York City, and Seattle. In California, you can also try Amazon One at the company’s Style fashion store in Glendale and at certain Fresh and Go locations.

As usual, One aims to streamline retail shopping. As long as you link your palm and payment card to the service, all you have to do is wave your hand over a scanner to complete a purchase. While you still have to stop at a checkout terminal, you don’t have to pull out a phone like you do with Amazon’s camera-based Just Walk Out system.

Third party adoption can be more difficult. While Amazon has touted plans to deploy One in concert halls and sports stadiums, there has been mounting backlash over concerns that Palm data could be misused or stolen. Amazon has claimed that it keeps information in secure, One-exclusive cloud storage, but politicians were still concerned enough to criticize the company’s leadership over its practices. There’s a reluctance to trust biometric technologies like this, and the Whole Foods expansion won’t guarantee people’s fears.

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