Amazon’s Prime subscription is getting more expensive across Europe

After raising US Prime prices earlier this year, Amazon is doing the same across Europe. According to emails, the staff of Engadget and a Reuters report it increases the cost of Prime in the UK from £79 to £95, in France from €49 to €69.90, in Spain and Italy from €36 to €49.90 and in Germany from €69 to €89.90 €.

These increases are the first in several years and are quite significant, ranging from 20 per cent in the UK to 43 per cent in France. Amazon cited “increased inflation and operating costs” along with faster delivery and more streaming content to justify the increases. “We will continue to focus on making Prime even more valuable for members” through faster deliveries, more streaming content and more, the company’s UK office wrote in an email.

Last quarter, Amazon lost money for the first time since 2015 on slowing growth and higher costs after a huge boom during the pandemic. The company also took a hit because of its investment in electric pickup maker Rivian. It promised to boost productivity during its last earnings report but faces a federal probe over the pace of work required and other potential warehouse hazards.

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