Apple and Jony Ive are parting ways

Apple and Jony Ive are splitting up – and this time loudly The New York Times, it is real. I left the tech giant in 2019 after more than two decades and founded his own company called LoveFrom, which counted Apple as its first and most important customer. The publication states that both parties agreed not to renew their contract in the weeks leading up to its renewal and stopped working together for the first time since the ’90s.

Ive was a close associate of Steve Jobs and is credited with designing the clear, candy-colored plastic cases that older Mac computers were known for. He also helped design the iPod, its white earbuds, the iPhone, the iPad, and the Apple Watch. I’ve even reportedly contributed ideas on Apple’s upcoming mixed reality headset. In 2015, he was named Apple’s first chief design officer, although his role has varied over the years. The reports, which came out after Ive left Apple, claimed he was “disheartened” by Tim Cook’s lack of interest in design and the CEO’s decision to focus on selling software and services. Cook called these reports “absurd”.

The times said LoveFrom’s multi-year deal with Apple was valued at $100 million and prohibited the company from taking on projects the tech giant saw as competing with its products. I reportedly wanted the freedom to accept new customers without having to ask Apple for permission. Meanwhile, company executives had apparently questioned the amount Apple was paying him and were frustrated that employees were quitting to join his design firm instead.

Back when I left Apple and signed LoveFrom to a deal with the company, Cook said he “looks forward to working with Jony long into the future.” Whether that means there’s a possibility of them working together again remains to be seen. Unless, of course, one or both parties take a leaf out of the great Taylor Swift’s book and swear they’ll never get back together.

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