Apple is raising App Store prices across Europe and Asia

Apple has announced that it will increase the prices of apps and in-app purchases, not including auto-renewing subscriptions, in several regions starting October 5. All territories using the euro currency are affected, as well as Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden and Vietnam. According to Apple, Vietman’s price increase reflects new laws requiring the company to collect value-added tax (VAT) and corporate income tax.

The amount added to the old prices will vary based on the list of updated price tiers (PDF) released by the tech giant. Apps currently costing 99 cents will cost users in the euro areas €1.19, while those costing €4.99 will cost €1 more and cost €5.99. The surcharge increases the higher you are in the price tier – purchases that cost €14.99, for example, cost people €17.99 instead.

Apple didn’t explain the reason for the price increase for most territories except Vietnam. For countries using the euro, this could be partly because the euro has been weak against the dollar, even falling below par for the first time in almost two decades. Perhaps that’s why this price increase shouldn’t come as a surprise, since people are also said to be paying much, much more for the iPhone 14 in Europe than in the US. The iPhone 14 Pro, for example, will fetch $999 for US buyers. That’s the equivalent of only 997 euros, but the model costs 1,299 euros in Germany, 1,319 euros in Spain and 1,339 euros in Italy.

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