Apple Music counters Spotify with live sessions in spatial audio

Apple is no stranger to exclusive tunes, but now it’s using them to challenge its competitors more head-on. The company has launched an Apple Music Sessions series, which, similar to Spotify Sessions, revolves around live performances by big-name artists at in-house venues. Unsurprisingly, Apple uses its technical clout to pull you in – every song is available in spatial audio, and videos of the performances are available if listening isn’t enough.

The opening sessions are aimed at country fans, with Carrie Underwood and Tenille Townes playing favorites and covers at Apple’s Nashville studio. Upcoming releases will feature the likes of Ingrid Andress and Ronnie Dunn. There will be releases for other genres, so don’t worry if you prefer live music with no frills.

The strategy here is no secret. As with Apple’s other exclusives, ranging from early iTunes originals to current spatial audio offerings, the point here is to give you a reason to either switch to the service or stay hooked. The company just isn’t shying away from its main competition this time – it’s hoping to attract some Spotify converts, or at least keep Apple Music fans from leaving the ship.

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