Apple stops selling the Apple TV HD

Now that Apple has introduced a cheaper Apple TV 4K, the entry-level model is apparently being abolished. MacRumors notes that the company no longer sells the Apple TV HD through its online store. It’s not clear if the device will still be available in retail stores or through other online stores, but you should act quickly if you find it at a discount. We reached out to Apple for comment.

Such a step is not surprising. The Apple TV HD launched in 2015 and officially stayed at $149, although later 4K models offered a lot more power for just $30 more. Now that the Apple TV 4K 2022 starts at $129, there’s not much point in keeping the legacy player — certainly not when it uses an iPhone 6-era A8 chip, which limits its theoretical capabilities.

There are catches. The new Apple TV 4K doesn’t offer Ethernet or Thread support in the base 64GB model, so you’ll still have to pay $149 for the 128GB version if you want that connectivity. Also, Apple is still without a truly affordable living room media player. You’ll have to turn to the competition like the Google Chromecast or Amazon Fire TV Stick 4K Max if you just want an alternative to your TV’s built-in capabilities.

But for that $149 you get a lot more, including support for all the major HDR standards, a far beefier processor and more memory. Last but not least, Apple is making its focus clear – it’s carving out the high end of the market and seems content to let rivals fight for the rest.

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