Apple is planned Early 2024 launch of the Vision Pro Headset is already developing into a tangled, complicated mess. Not only do customers have to shell out $3,500 for Apple’s first “spatial computer,” but they also have to make an appointment and take a skull survey to get their hands on the headset and accessories.
According to Apple expert Mark Gurman over at Bloombergthe company will have a dedicated area in its stores for seating, space for a headset demo or two, and sizing tools complicated headbands designed to make the Vision Pro more comfortable for longer use. Some early testers of the headset mentioned that the device felt heavy with just the single back strap. According to reports, Apple may be testing a different type of attachment mechanism.
While Gizmodo’s own tests of the device I haven’t felt any major discomfort in the short time we’ve been able to use it, Apple promised supplies multiple sizes of bands and light seals to ensure the device fits as comfortably as possible as possible. The seals could be measured via an iOS app that scans users’ faces. Apple has also promised eyeglass wearers can purchase separate Carl Zeiss lenses to fit the headset. Customers may be able to order these parts through an online portal. Gizmodo reached out to Apple for comment, but we didn’t immediately receive a response.
All of this means that stores have to keep a large stock of all these separate ribbons and seals, and the Apple Store “geniuses” have to be educated on these complicated sizing and measurement requirements. Sure, the company also needed dates for the initial launch of the Apple Watch in 2015, but face scans and prescription glasses are a huge step ahead of putting watch straps on users’ wrists.
Apple plans to make the Vision Pro available in all 270 US Apple Stores, but major cities like New York and Los Angeles will get access to Apple’s first foray into VR. The device is also said to be available in France, Germany, China, Japan and Korea to name a few, although the UK and Canada are also reportedly planned be the first two markets after the US to access Vision Pro
Current reports from the Financial Times have previously indicated that Apple plans to cut production targets for its upcoming headset, largely due to the device’s overall design complexity. SSources close to Apple and its makers told the FT claimed the company plans to have fewer than 400,000 units available by early 2024.
A great way to signal the death knell for any device or stock should be a recommendation from Jim “IWas Wrong” Cramer from CNBC bad money. The loud, proud and often wrong ex-hedge fund manager he apologized for cracking down on the meta stock after being bullish the company’s “Metaverse” initiative. He is previously had to turn its back on cryptocurrency after First, it urged people to buy digital currencies before the price inevitably plummeted.
During a Wednesday edition of CNBC screeching in the streetCramer he told his fellow hosts and the audience said, “When they’re done with the Vision Pro, we’re all going to get one.” He also compared the $3,500 headset to $2,000 worth of Taylor Swift tickets, suggesting that FOMO will play a big part in building hype, not to mention being able to watch a football game from “different angles”. If that hasn’t convinced you yet two months of yours Paycheck for Apple’s extraordinarily complicated, extremely expensive consumer VR headset, then what?
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