Barbie: Mattel’s revenue is “more than double” that of Margot Robbie
The toy giants behind Barbie, the doll that inspired Greta Gerwig’s latest film, have revealed their earnings from the box office hit.
The Barbie The film, starring 33-year-old Margot Robbie as the titular Mattel doll, grossed almost $1.4 billion (£1.12 billion) at the global box office.
The film follows Barbie as she ventures into the real world to find her true meaning in life with her boyfriend Ken (played by Ryan Gosling).
During a Goldman Sachs media conference on Thursday (September 7), Mattel CFO Anthony DiSilvestro said the film would bring in more than $125 million (£100 million) in gross revenue for the company this year, a figure that which includes the sale of toys and consumer goods.
“Our profitability depends on revenue and profit sharing, which increases with the success of the film,” DiSilvestro said deadline.
Also on Thursday, The New York Times reported that Mattel earned five percent of the box office revenue, as well as a percentage of eventual profits as producer of the film and additional payments as owner of the intellectual property rights to Barbie.
Last month, diversity reported that Robbie would earn about $50 million (£39.4 million) in salary and box office bonuses from the film.
Margot Robbie (right) and Ryan Gosling in “Barbie”
(Warner Bros.)
The Australian actress also produced the film through her production company LuckyChap Entertainment, which she founded with her now-husband Tom Ackerley in 2014.
Mattel is currently planning a number of other film and television projects inspired by their other products, such as Barney the Dinosaur, Hot Wheels and Pictionary.
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“What you saw around Barbie “The film was, in our opinion, a template, a case study, an opportunity to truly understand the value and appeal of our brands, the cultural resonance and, above all, our ability to deliver these projects both creatively and commercially,” said Ynon, Mattel CEO Kreiz said at the Goldman conference.
“We hope and expect that there will be more. I’m not saying it will be as big or as successful Barbiebut it will be the same approach.”
BarbieWarner Bros.’s enormous success has resulted in the film reaching several significant milestones. Previously it sailed past Christopher Nolans The Dark Knight to become the film company’s largest release in North America.
It is officially the highest-grossing title of the year in North American theaters, having surpassed the grosses of The Super Mario Bros. moviepublished in April.
Gerwig, who also wrote Barbie With her partner and frequent collaborator Noah Baumbach, she is the highest-grossing director of all time at the domestic box office and the highest-grossing director of a live-action film worldwide.
The Independent‘s Clarisse Loughrey called it “a near-miraculous performance from Greta Gerwig and Margot Robbie” in her five-star review.