Best Prime Day fitness deals: NordicTrack, ProForm, more on sale

UPDATE: June 30, 2023 3:45 p.m. EDT This list has been updated with the latest fitness offerings ahead of Prime Day 2023.

Transport to the local gym fell violently during lockdown two summers ago. For many of us there was never a comeback.

If you’re still in the “work out at home” era, July is a great month to snag some fitness equipment on sale to continue building your home gym. Fourth of July sales almost always overlap with the early to mid-July timeframe set by Amazon for its annual Prime Day event, which takes place on July 11-12, 2023.

We’ve gone through these July 4th and early Prime Day deals to put one together Operation List of the best fitness deals, from real gadgets like indoor exercise bikes and treadmills to Apple Watches and massage guns. We’ll be updating the list regularly through the end of Prime Day – so if Peloton has a sale, you’ll find it here.

Note: All newly added offers are marked with a ✨, while offers with a 🔥 have fallen to an all-time low.

Our top choice

Why we like it

ProForm’s premium indoor cycling bike doesn’t come in much cheaper than a full price Peloton. But with more than half off during the July 4th ProForm sale, you could buy one for yourself and one for a friend for less than the price of a $1,445 Peloton. The Studio Bike Pro features a 22-inch touchscreen (same as a Peloton) that gives you access to a massive library of instructor-led content for everything from cycling to strength training to yoga classes.

More offers for exercise bikes

Offers for treadmills and cross trainers

Rowing machine deals

Home fitness equipment deals

Why we like it

Why buy a whole set of dumbbells when you can buy just one? The Bowflex SelectTech 552 dumbbells can be adjusted to 15 different weights, saving you tons of space in your home gym. The integrated JRNY technology also counts your repetitions for you and can verify your form using a smartphone or tablet camera.

More offers for home fitness equipment

Offers on exercise mirrors

Deals on massage guns

Fitness tracker deals




Check back for Fitbit deals as they pop up ahead of Prime Day.

Zack Zwiezen

Zack Zwiezen is a USTimesPost U.S. News Reporter based in London. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. Zack Zwiezen joined USTimesPost in 2023 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with me by emailing

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