NHL Commissioner Gary Bettman said the league is forecasting record earnings this season, an increase he attributes to more goals leading to higher television ratings.
DENVER (AP) — NHL Commissioner Gary Bettman said the league is forecasting record earnings this season, an increase he attributes to more goals leading to higher television ratings and more interest in the game.
Bettman is expected to bring in over $5.2 billion in revenue for his annual State of the League address Wednesday before Game 1 of the Stanley Cup Finals. He said he received information earlier this afternoon that suggested it was a conservative estimate.
The league generated $4.6 billion in its last normal full season, 2018-19, before the pandemic wreaked havoc on the sport, and the NHL in particular, as it relied more heavily on ticket revenue and other arena funds, which was without fans in the building was not possible or limited capacities.
The financial boost also comes from new US media rights deals with ESPN and Turner Sports that came into effect this season.
An average of 6.28 goals were scored in each game during the regular season, the highest goal average since 1992–93. Bettman also expressed delight and relief at the return to normalcy in his first in-person speech at the cup final in three years.
https://www.king5.com/article/sports/nhl/kraken/bettman-says-nhl-projected-to-set-revenue-record-this-season/281-4ea4bf33-d268-4a08-ac28-8c3f83a2e9ed Bettman says NHL projected to set revenue record this season