Beyoncé Stars In New Disco-inspired Tiffanys Ad

Photo: Mason Poole / Courtesy of Tiffany

We may not have (Renaissance) images, but we have… a new campaign by Tiffany & Co. for autumn. Stay with me! Her collaboration with jewelry brand LVMH began last summer and each campaign shows us a different Bey. We saw Bey on date night with Blue Ivy in the car, and at home saw Jay with a painting of Basquiat as his backdrop and wearing the iconic Tiffany yellow diamond. Today, she’s in her “Summer Renaissance” era: dancing at the funniest disco-themed party we’ve ever seen. She’s wearing a Studio 54-themed dress, dripping in Tiffany jewelry, including their new Lock bracelet, which features four styles of bracelets for all genders. The campaign was directed by Grammy Award-winning director Mark Romanek, who is known for iconic videos like En Vogue’s “Free Your Mind,” Lenny Kravitz’s “Are You Gonna Go My Way” and “99 Problems” by Jay-Z, of course. It was styled by Marni Senofonte and Patti Wilson. And “Summer Renaissance” is playing in the background so it’s like a music video, right? Right??

Anyway, if you want to be like Beyoncé and try out the Lock bracelet, Tiffany has set up a pop-up in their 5th Avenue flagship store specifically for the new piece of jewelry. (Full disclosure: I tried the products at the gallery last month and fell in love.) The immersive experience is housed in a block of blue and created in collaboration with artist Francesco Vullo , who created the lock sculpture. It will be displayed worldwide in the Tiffany window display until November 1.

Tiffany lock bracelet.
Photo: T | Tiffany & Co. Studio

They are available in white, yellow or 18 karat rose gold and with or without diamonds. Visitors who purchase jewelry at the pop-up will receive personalized hand-engraving (I might suggest “Beyoncé, please”) from Tiffany’s artisans. (And it’s for a good reason: Last year, Tiffany & Co., in partnership with the BeyGOOD and Shawn Carter Foundation, committed to funding $2 million in scholarships for students in the arts and creative fields at HBCUs through 2024.)

Bey, our invitation got lost in the mail, but next time we’d love to be at your party.

https://www.thecut.com/2022/10/beyonce-tiffanys-ad-summer-renaissance.html Beyoncé Stars In New Disco-inspired Tiffanys Ad

Russell Falcon

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