Big 12 targeting Brett Yormark to replace Bob Bowlsby as commissioner, sources say

The Big 12 are targeting Brett Yormark as the next commissioner, sources told ESPN Monday night, confirming a report from Sports Illustrated.

Yormark is COO of Jay Z’s Roc Nation and was promoted in January. He was previously co-CEO of Roc Nation Unified, a global licensing division within the agency, along with his brother Michael.

It would be an out-of-the-box take on the Big 12 amid the rapidly changing college landscape. Yormark has little experience at the collegiate athletic level. However, he spent nearly 15 years at Barclays Sports and Entertainment, including as CEO, before joining Roc Nation in 2019.

Yormark would replace Bob Bowlsby, who announced his retirement as commissioner in April.

Bowlsby was called to the role in 2012 after moving to other leagues from Nebraska, Missouri, Colorado and Texas A&M. He added TCU and West Virginia and was able to maintain the Big 12’s role as the Power 5 league, and he restored the 2017 conference football title game.

During Bowlsby’s tenure, the Big 12 have won 25 NCAA national championships, including the last two men’s basketball titles from Kansas and Baylor.

But it is also a conference in transition. Last year, Texas and Oklahoma announced they were leaving for the SEC. Bowlsby stabilized the league and grew the additions of BYU, UCF, Cincinnati and Houston, who will join no later than the 2024-25 academic year. Texas and Oklahoma have publicly said they will remain until their Big 12 rights expire in 2025. Big 12 targeting Brett Yormark to replace Bob Bowlsby as commissioner, sources say

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