Billy Eichner says he’ll tweet about ‘Bros’ every day

Comedian Billy Eichner remains committed to his new rom-com Bros after his meager theatrical release this weekend and has vowed to keep tweeting about the film to tease haters.

The Billy on the Street graduate, who co-wrote and starred in the Universal Pictures historical comedy, has worked tirelessly on the critically acclaimed film. And it didn’t let up, even after it underperformed in its opening weekend in North American markets and debuted well below the studio’s estimates. The Nicholas Stoller-directed and Judd Apatow-produced film, which cost about $22 million to make, came in fourth place this weekend with $4.8 million, about half of its projected earnings, according to Variety .

“Box office hits, as we all know, have absolutely nothing to do with the quality of a film. And tweeting about a movie you haven’t seen is meaningless. This is just Twitter b—. The majority of people who watch Bros really love it! Check it out and see for yourself!” he tweeted Monday.

“And yes, I will be tweeting about bros every day for the next year just to tease you! GO BROS!!! I LOVE THIS MOVIE!!#BrosMovie,” he added.

Previously, the voice actor of ‘The Lion King’ and ‘Bob’s Burgers’ retweeted the love the film was finding on social media and supported attempts to launch a #GoSeeBros hashtag and trending challenge to promote the film’s profile to sharpen. The film is the first romantic comedy about gay men to be produced by a major studio and, as Eichner has previously noted, he is the first openly gay man to ever write and star in his own studio film.

But Eichner believes his project has met with homophobic opposition from some moviegoers – and there are anecdotes to prove it – while others have refuted an earlier thread of his blaming “straight people, particularly in certain parts of the country gave for [who] just didn’t show up to Bros.” User @Yeticast tweeted that Eichner “has no claim on people’s hard-earned money or time” and that “it doesn’t make them homophobic.”

Other quoted Eichner’s own Prerelease tweets about who should see the film, with many sharing a user-generated IMDb.com trivia blurb claiming that Eichner “expressed that he doesn’t want conservatives, particularly those working for the 45. Presidents of the United States and their associates have voted to see the film, even conservatives who identify as part of the LGBTQ+ community as it views them as traitors.”

On Sunday, the 44-year-old tweeted that he slipped into a sold-out LA theater over the weekend to play “Bros,” and was pleased with the audience’s response.

“The audience howled with laughter from start to finish, bursting into applause at the end and some wiping tears as they walked out. … For real. I’m VERY proud of this film,” said Eichner tweeted.

In the same Twitter thread, he speculated about the film’s disappointing performances in certain demographics.

“Even with rave reviews, great Rotten Tomatoes scores, an A CinemaScore, etc., people just haven’t turned up to Bros. right now, especially in certain parts of the country. And that’s disappointing, but it is what it is,” Eichner wrote.

He closed the thread with “Anyone who IS NOT a homophobic nut should go to BROS tonight! You will have a great time! And it’s special and uniquely powerful to see that special story on a big screen, especially for queer people who don’t get that opportunity often. I love this movie so much. GO BROS!!!”

Since then, Eichner has also celebrated some of the rave reviews the film received. Fashion called the film “the best rom-com of the year,” and Rolling Stone has already included it on its list of best comedies of the 21st century.

The comedy also received Twitter endorsements from singer Mariah Carey, actress Mandy Patinkin and Directors James Gunn and Edgar Wrightwho encouraged the audience to see it too.

https://www.latimes.com/entertainment-arts/movies/story/2022-10-04/billy-eichner-bros-response-criticism Billy Eichner says he’ll tweet about ‘Bros’ every day

Sarah Ridley

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