Bing OpenAI integration revealed in Microsoft press conference. See the details.

At its event on Tuesday, Microsoft announced a new version of Bing(Opens in a new tab) which is “more powerful than ChatGPT”. Described as “your co-pilot for the web,” the proprietary new search technology called “the Prometheus model” is powered by ChatGPT creator OpenAI.

New features include more relevant search ranking, content generation, and a chat feature to learn more about search results.

Bing can now generate content to help users write.
Photo credit: Microsoft Bing

In a demo during the event, Tom’s Guide,(Opens in a new tab) who personally attended the event, described a video in which “someone asks Bing to write an email outlining a family trip to Mexico (just being planned with Bing) and then translates that letter into Spanish.” TechRadar(Opens in a new tab) described another demo in which Bing finds egg substitutes in a recipe and suggests the exact ingredient in all-natural language. Microsoft has also announced the integration of this search technology into its Edge web browser as an icon in the upper right corner.

You can ask Bing in natural language about things like planning a trip.
Photo credit: Microsoft Bing

The new and improved AI-powered Bing is available today in limited preview mode for desktop (mobile coming soon) and will be available for preview at a larger scale in the coming weeks.

Ever since OpenAI released the latest version of ChatGPT in December, it’s the fastest growing app ever. Its intelligence is more advanced than other chatbots currently available, which has made it popular for a variety of use cases including writing articles, job applications, school essays, and coding malware.

Other, less terrifying uses include fighting a denied health claim, answering life’s greatest mysteries, and dying(Opens in a new tab) “The Nazi Test.” When it was reported that Microsoft was investing billions of dollars in OpenAI, it sparked speculation on both of them about how the technology would scale. Last week, rumors of integration began to gather momentum as a new Bing interface with ChatGPT surfaced and then quickly disappeared.

Bing announcement follows Google’s Bard reveal

It has also prompted action from Google executives, who issued a “Code Red.(Opens in a new tab)It almost feels like an understatement to say that Google has dominated the search engine game. Like Kleenex or Band-Aid, “Googling” is synonymous with searching for information on the Internet.

Google has 92 percent(Opens in a new tab) of the world market share compared to Bing’s 2 percent. But ChatGPT’s integration with Bing is a enough threat to Google’s piece of the pie, which Google messed up to launch its own conversational AI tool, Bard, and host an event this Wednesday (the day after Microsoft’s announcement). host.

Whether ChatGPT’s integration with Bing will be enough to lure users away from Google remains to be seen. However, consider this announcement as the starting signal for the race to victory in the new era of the quest.