BMW will charge $18 per month for heated seats in select regions

Now even connected cars are embracing the subscription model. BMW drivers have to pay $18 a month for heated seats in some countries, she reported The edge. Heated front seats is one of many optional add-on software upgrades available from BMW’s ConnectedDrive stores in the UK, Germany, South Korea, New Zealand and South Africa. Also available for an additional monthly fee are automatic high beams (about $12) and heated steering wheel (about $12).

BMW drivers in these countries do not need to take their car to a workshop to have the features installed. The hardware is already there – drivers just need to pay an additional fee to activate it via an over-the-air software upgrade on BMW’s ConnectedDrive platform. There they can also pay for other features locked behind an annual subscription, including speed camera alerts ($30) and access to an online music library ($213 per year).

BMW hasn’t announced any plans to add heated seats to its ConnectedDrive store in the United States, but microtransactions are no stranger to BMW drivers in the country. The company previously faced backlash after charging an $80 annual fee for Apple CarPlay, which it ultimately dropped. Still, the pay-per-feature model is very much alive in the US, where BMW drivers have to pay extra for a range of software upgrades, including $50 a year to access ConnectedDrive and $200 a year (after the third year) for updates their car’s navigation maps.

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