B&Q forced to apologise after shocking book is included in advert
B&Q had to apologize after two shocking books were included in a product image on its website.
The hardware store drew backlash online after a savvy shopper spotted the books reading ‘White Supremacy’ in an advert for its Aica radiator cover.
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White supremacy is a racist ideology based on the belief that white people are superior to people of other races and therefore dominate society.
The term is also used to describe a political ideology that upholds and upholds the social, political, historical, or industrial supremacy of white people.
The two books were shown alongside a bouquet of flowers and a picture frame.
B&Q has now apologized for the error and has blamed a third party for the error.
The company says it is currently “actively reviewing” its screening process.
It was spotted by a buyer browsing the diy.com website.
The ‘modern radiator cover’, available in grey, comes from a Birmingham-based supplier called Aica Bathrooms and costs around £40.
The shocked customer told The Sun: “I wanted to renovate my house, I clicked on it and couldn’t believe what I saw.
“I zoomed in and was just shocked. It’s so bizarre.
“My best guess is that someone was about to quit their job, maybe pocketed their two-week notice and nobody checked.
“It definitely made me stop shopping at B&Q.”
Another person said, “No other book in the prop box?”
The photos have now been removed from the website by B&Q.
Earlier this year, an 18-year-old B&Q employee was banned from all UK stores after branding his colleagues “F****” and declaring “F*** everyone” in a controversial end-customer announcement.
Adam Powis went viral after he announced on the mic, “This is a customer announcement.” I just got fired and B&Q sucks. fuck everyone Have a nice day’.
He claimed he was once fired for smoking outside the smoking area behind the store.
The post, captioned “Got fired so left with style,” was viewed over 2 million times before it was removed on TikTok.
A B&Q spokesman said: “We deeply apologize for the offense caused by a product offered for sale by a third party.”
“B&Q strives to create an inclusive place for our colleagues to work and our customers to shop, and in this case, this product was not considered by our screening process.
“We can confirm that we have suspended the seller and removed the product and all associated images from diy.com as soon as we became aware of the contents.
“We are actively reviewing our review process to prevent this from happening again as we are committed to maintaining a respectful and inclusive online environment.”
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