Dating app Bumble is rolling out new features today for both its free and premium users. The goal, according to the app in its press release, is to encourage a friendlier and more curated dating experience. These features are available to users around the world.
For all users, Bumble is introducing Review Before You Send, a message prompt that aims to create more accountability – and hopefully consideration – when sending a compliment. When testing this feature, 46 percent of people chose to edit their message after receiving the prompt. It seems to be similar to Tinder’s “Are You Sure?” Feature that also encourages users to reread their message – hoping to make people think twice about sending something potentially harmful.
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In terms of compatibility, Bumble is introducing a feature that shows a potential partner’s interest at the top of their profile. This addition was inspired by positive results from Bumble and Spotify’s Top Artists feature, which lets you see if potential matches share your musical tastes. According to the press release, women were twice as likely to swipe right on a profile that highlighted common artists of users who had Spotify linked to their account.
“We know that intent and compatibility are paramount to our community, and these features allow members to identify common interests and have common ground from the start,” said Whitney Wolfe Herd, Founder and CEO of Bumble, in the press release. “Not only do they provide another way to make the first move, but they are another marker to help our community maximize their Bumble experience.”
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This compatibility focus also aligns with a feature introduced earlier this year: Refer a Friend. This allows people to share a profile with a friend who may be interested in the potential match. Who knows your romantic taste better than she?
Bumble’s Refer a Friend feature.
Photo credit: Bumble
In addition, the app offers more features for Bumble Premium users best bees, the latest product feature that uses machine learning to deliver four curated, compatible profiles daily. All users can watch Best Bees and like one per week, but premium users can swipe on all of them if needed. Those who pay can also see Best Bees highlighted in Encounters and filter Best Bees in their Beeline (profiles you’ve already liked).
Bumble’s Best Bees are daily curated profiles.
Photo credit: Bumble
Women were 1.5x more likely to agree on their “Best Bees” after liking and 5x more likely to swipe right on “Best Bee”.
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“We often hear from our community that they’re looking for more personalized offers so they can better target their time with the app, and that’s exactly what Best Bees provides,” said Wolfe Herd.