BURGER King is adding a new dish to its breakfast menu starting Monday.
The cookie-based dish stands out from choices at competitors like McDonald’s or Wendy’s.
Burger King differentiates itself from its competitors by launching a new breakfast cookie in select markets on Monday, June 5th.
The menu option, dubbed “Smoky Maple Chicken Biscuit,” falls halfway between the regular chicken biscuit and the “Smoky Maple Chicken Croissan’wich” currently on Burger King’s breakfast menu.
The Smoky Maple Chicken Biscuit is breaded chicken with a smoky maple glaze sandwiched between two warm buttermilk biscuits.
It will be available in restaurants in the Kansas City and Orlando-Daytona Beach markets from June 5th to August 31st.
The new menu edition sets Burger King apart from its fast food competitors.
While many chains offer some form of breakfast cookie, McDonald’s currently doesn’t have one with chicken.
Wendy’s sells a honey butter chicken cookie that has a much milder flavor than the new Burger King offering.
And the smoky maple chicken cookie isn’t the only new menu item at the burger joint.
Last month, Burger King shocked fans when it introduced the new Spider-Man Whopper in conjunction with the release of Spider-Man: Across The Spider-Verse.
This version of the signature Burger King sandwich features a red bun topped with black sesame seeds as a nod to the Marvel character’s costume.
Between the bun, customers can expect a beef patty, melted Swiss cheese, and the usual whopper toppings.
In the meantime, a new Spider-Verse sundae will consist of soft serve ice cream with black and red candies.
But it’s not all good news at Burger King lately.
CEO Joshua Kobza of Restaurant Brands International, the parent company of Burger King, has warned that 400 restaurants could close permanently.
Despite better-than-expected sales in the first quarter of 2023, the closures are being made to “improve the overall health of the system,” the fast-food boss said.
The brand’s future remains uncertain, particularly after two key franchisees, Meridian Restaurants Unlimited and Toms King Holdings, filed for bankruptcy.
Meanwhile, competitor McDonald’s has announced some subtle improvements to its signature hamburgers.
And see what popular option has been discontinued at Dairy Queen, leaving fans “on the verge of a riot”.