Cheez-It confirms it’s discontinued customer favorite – and even company admits it’s ‘devastated’ over the loss
CHEEZ-IT has confirmed that they have discontinued a fan-favorite item, which has left customers devastated.
The cheese cracker brand responded to an angry shopper on Twitter to confirm the news.
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“@cheezit Have you guys discontinued Puff’d Scorchin’ Hot Cheddar snacks??” said the customer wrote.
“I’m literally obsessed with them and can’t find them anywhere,” she says continuation.
The brand responded quickly and cleared up any ambiguity.
“Hey! We’re just as devastated as you that this variety has been discontinued,” they said, before directing the shopper to the other snacks available.
Cheez-It’s Puff’d Scorchin’ Hot Cheddar was introduced just last year.
Puff’d’s lineup was announced on January 31, 2022
Puff’d crackers are described as “puffy and fluffy, bite-sized squares, baked with 100% real cheese crispiness and a fiery kick inside and out.”
Cheez-It posted on Instagram: “SURPRISE! The cheesy, fluffy and airy snack you love comes in three different flavors: Double Cheese, White Cheddar, and Scorchin’ Hot Cheddar. Everything 100% delicious!”
It’s unclear why the snack was discontinued.
The US Sun has reached out to Cheez-It for comment.
One couple tweeted that Cheez-It crackers made a special appearance at their wedding.
“@cheezit “We got married last weekend and told the caterer we wanted cheese and crackers for an appetizer,” the couple said wrote.
“They misunderstood and gave us cheese crackers. It was a hit with the kids,” they say continuation.
“Congratulations! That’s exactly why we got into the cheese business,” says Cheez-It replied jokingly.
Cheez-It crackers were first introduced in 1921 by the Green & Green Company of Dayton, Ohio.
It is now manufactured by the Kellogg Company.
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