Chinese Influencer’s Ice-Cream Pitch Inadvertently Introduces Fans to Tiananmen Square Massacre

HONG KONG—One of China’s biggest online influencers stepped on a political landmine on Friday while promoting an ice cream product. In doing so, he sparked a wave of curiosity about the government’s bloody crackdown on Tiananmen Square protesters in 1989 from hordes of fans too young to remember.

The discovery was the product of the marketing creativity of Li Jiaqi, an e-commerce live streamer known as the “Lipstick King,” who clashed with the hair-raising reflexes of China’s vigilant internet censors.

https://www.wsj.com/articles/chinese-influencers-ice-cream-pitch-inadvertently-introduces-fans-to-tiananmen-square-massacre-11654442707 Chinese Influencer’s Ice-Cream Pitch Inadvertently Introduces Fans to Tiananmen Square Massacre

Alley Einstein

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