CINCINNATI — The Bengals will have a new name for their home stadium.
The facility, formerly known as Paul Brown Stadium, will now be called Paycor Stadium, the team announced on Tuesday. The Bengals sold the stadium naming rights to Cincinnati-based Paycor, a human resources firm.
The contract runs for 16 years. Financial terms were not disclosed.
“It’s a move I think my dad would have approved of. He was always for what is best for the football team,” Bengals President Mike Brown said in a statement. “This partnership allows the Bengals to continue competing at the highest level in the NFL and demonstrates our long-term commitment to the community.”
The move comes as the Bengals look to capitalize on one of the best seasons in franchise history. In 2021, Cincinnati reached the Super Bowl for the first time in 31 years. The Bengals lost to the Los Angeles Rams 23-20.
Since then, the franchise has sold the naming rights to the team’s practice facility, signed Altafiber (formerly Cincinnati Bell) as a major corporate sponsor, and now also added Paycor.
Financial terms were not disclosed. Under the Bengals’ stadium lease agreement with Hamilton County, the team will receive the initial $16.67 million in naming rights revenue. After that, the team gets 70% and the county gets 30%.
https://www.espn.com/nfl/story/_/id/34373374/cincinnati-bengals-play-paycor-stadium-following-naming-rights-deal Cincinnati Bengals to play at Paycor Stadium following naming rights deal