Crunchyroll is changing prices for users in almost 100 countries and territories, but not in the way you’d probably expect. Rather than increasing the cost of monthly subscription plans, Crunchyroll is lowering them to offer users “even more value.” The move could help the anime-focused streaming service gain more subscribers, too.
In the UK, the Mega Fan plan (which allows offline viewing and up to four simultaneous streams) now costs £6 a month instead of £8. The low tier fan plan costs £5 versus £6.50. Users in India will see a far more significant drop in price. Instead of paying $10 a month for a Mega Fan subscription, they pay 99 rupees, which works out to about $1.25. Meanwhile, users in Brazil are saving around 37.5 percent each month and those in the United Arab Emirates are paying nearly 50 percent less each month.
Crunchyroll’s announcement includes a full list of countries and territories where prices will be reduced, including regions in Europe, the Caribbean, South America, Africa and the Middle East. There are a few notable omissions including the US, Canada, Australia and New Zealand.
Sony bought Crunchyroll from AT&T in 2021 and added content from Funimation earlier this year. Given that Crunchyroll is the favorite streaming service for anime fans, it wouldn’t have been surprising if Sony had increased its monthly fees. Instead, it makes Crunchyroll more competitive with Netflix and Hulu, which each have anime offerings but have increased prices over the past year.
All products recommended by Engadget are selected by our editorial team independently from our parent company. Some of our stories contain affiliate links. If you buy something through one of these links, we may receive an affiliate commission.
https://www.engadget.com/crunchyroll-monthly-price-subscription-lower-anime-streaming-155530315.html?src=rss Crunchyroll is lowering monthly subscription fees in almost 100 regions