Demi Lovato separates from mega manager Scooter Braun. The Independent understands.
The news comes a week after rumors circulated that Justin Bieber would also be leaving Braun’s management after 16 years working together. Bieber and Braun officials have since denied the reports.
On Monday (21 August) billboard was the first to report that Lovato was seeking new management after splitting from Braun’s SB Projects last month.
The Independent has reached out to Braun representatives for comment.
The 31-year-old “Heart Attack” singer signed to Braun in 2019 and wrote on Instagram at the time: “Dreams came true for me. I officially have a NEW MANAGER. And not just any manager, but the only Scooter Braun.
“I couldn’t be happier, more inspired and excited to start this next chapter,” she continued. “Thank you for believing in me and being part of this new journey.”
Lovato joins popular Colombian singer J Balvin, who also left Braun’s management in May this year.
Braun has been embroiled in a feud with pop megastar Taylor Swift since 2019, when he bought her longtime label Big Machine Records as well as the rights to the master recordings of their first six studio albums. Later, in November 2020, Braun sold the Masters to an investment fund estimated to be worth over $300 million.
At the time of the sale, Swift, who wanted to buy the masterpieces herself, condemned Braun, calling him a “bully” and “the very definition of toxic male privilege in our industry.”
She has since launched an album re-recording campaign to ensure new owners of her masters don’t benefit from her music and encourages her fans to listen to the hugely successful ‘Taylor’s Versions’.
In an interview with NPR’s Jay Williams last year, Braun said the controversy was a “lesson.”
“The regret I have there is that I assumed that once the deal was done, everyone would have a conversation with me, see my intentions, see my character and say, ‘Great, let’s do business together ‘ he said.
In November 2020, Swift said: “[Braun] I would never name my team a price,” and that she was asked to sign a non-disclosure agreement that would “silence.” [her] forever.” Braun’s team denied the claim.
“I can’t bring myself to the arrogance of thinking that someone would just be up for a conversation and excited to work with me,” he told NPR. “I don’t know these people.”
He went on to say that he still believes he was “treated unfairly” in the aftermath of the purchase, but understands “from the other side” how Swift felt it was unfair as well.
“So I look at it as a lesson to learn, a lesson to grow, and I wish everyone involved the best,” he concluded.