Eliminate any remaining questions about whether celebrities would endorse Johnny Depp again given his legal win over Amber Heard. Depp is the big beneficiary of Dior’s new contract. Johnny recently signed a new deal with Dior to be the face of their men’s fragrance Sauvage. It is reportedly a multi-year deal worth a total of seven figures.
According to Business of Fashion, Sauvage has surpassed popular women’s fragrances from Chanel and other top brands to become the world’s best-selling fragrance since Depp first signed with Dior in 2017. The latest agreement came after Dior executives and well-known fashion photographer Greg Williams supported JD by attending one of Johnny and Jeff Beck’s rock concerts in Paris.
Johnny Depp signs new 7-figure deal with Dior after legal victory over ex-wife Amber Heard
Before and after the Paris show, Johnny and Greg took some photos and the images will be used in a new Dior advertising campaign. The deal Johnny originally signed with Dior in 2015 to become the face of cologne has just been renewed. It’s interesting to note that the Sauvage TV commercial stopped running after Amber first made her allegations against Johnny.
After Johnny defeated Amber in court, his original FOX ad was placed in prime time. Now he has a new, long-term contract. After Heard’s allegations about Depp were aired, he was subsequently locked out of projects and deals, which was ultimately proven in court when she was asked to pay him damages.
However, Dior remained contractually bound to the star throughout and stood by his side. When the actor lost his libel suit against a British newspaper for calling him a “wife beater,” Dior also stood by him. This tactic seemed to work, as many backers bought Sauvage from stores like Sephora and Ulta to show their support during the litigation.
What do you think? Are you a Johnny Depp fan and have you ever used any of these fragrances? Let us know in the comments below.
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https://dailysoapdish.com/2022/08/depp-vs-heard-johnny-depp-pens-new-7-figure-deal-with-dior-following-legal-win-over-ex-wife-amber-heard/ Depp VS Heard: Johnny Depp Pens New 7-Figure Deal With Dior Following Legal Win Over Ex-Wife Amber Heard