Disney+ ad-free streaming price increases to $11 per month in December

Disney+ isn’t done with price hikes yet. As part of its third-quarter earnings report, Disney announced that it will raise the price of the ad-free service in the US to $11 a month on December 8, up $3 from today. If you want to keep the same price, you need to subscribe to the ad-supported tier, which starts on the same day. In other words, the ad-supported plan won’t actually be any cheaper – you’ll just have to pay more to keep the uninterrupted experience you already have.

The media giant also announced it would increase the price of ad-free Hulu by $2 to $15 per month on October 10. Plus, if you can accept ads, you’ll pay $8 a month instead of $7 today. A $10 monthly issue feeds ads to both Disney+ and Hulu. A bundle of ad-free Disney+, ad-supported ESPN+, and its Hulu counterpart will go up a dollar to $15 a month, but you’ll drop to $13 a month if you’re willing to tolerate ads for all three. You have to pay $20 a month to get the trio with no sales calls.

Disney wasn’t shy about the reason for the price increases. Although the company added 14.4 million Disney+ subscribers during the quarter (a total of 221 million across all services), operating losses for its streaming-focused division widened to nearly $1.1 billion from $293 million a year earlier -Dollar. Production costs for Disney+ and Hulu are skyrocketing, and Disney wants to recoup that money.

The performance is in sharp contrast to a key competitor. As Netflix hammers out its own ad-driven plan, it’s currently losing customers — relying on advertising to generate growth where Disney simply hopes for profit. As difficult as the finances are, Disney+ is in a stronger position.

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https://www.engadget.com/disney-plus-price-increase-ad-based-service-204903273.html?src=rss Disney+ ad-free streaming price increases to $11 per month in December

Russell Falcon

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