Doechii Proves She’s Fit to Carry The TDE Torch

Doechii set the rap scene on fire with the release of her breakout single, “Yucky Blucky Fruitcake,” in 2020. The epic origin story elegantly showcases her smooth, proud lyrical prowess. 22-year-old girl while highlighting her daring versatility. She proved herself completely in control of her rise with the release of “Crazy” and “Persuasive” under Top Dawg Entertainment.

TDE’s backing is just a plus; Doechii has two EPs under her belt – Oh the places you’ll go (2020) and BRA-LESS (In 2021)and a featured guest on Isaiah Rashad’s “What U Sed”. In addition to her growing loyal fan base, the female rapper has positioned herself as one of the most unique, rising stars of this First Creators era.

The Tampa native is no stranger to catching the attention of social media users with her protagonist Authentic energy and content. She started uploading cover singing videos but quickly turned around. “I rebranded, and I felt like I was going to be a full-time vlogger, and I really did a good job,” recalls Doechii before taking the stage at the Creators Incident launch party. by Rolling Stone and Meta. She starred in Rolling Stone and Meta’s ongoing Reels series, Behind the Creator, where fans will get a chance to see the authentic moments leading up to her feature film.

It wasn’t long before our conversation before the historic Hearst Estate was bathed in the glory of the Swamp Princess calling herself the Swamp Princess. DJ Kal Banx warmed up the audience with an unforgettable performance of vocals, rapping, and some brief, impromptu dance moves supported by The Future X member Tray Taylor. Doechii won support. the creator-friendly audience after she topped her performance[KB3] with her rendition of “Convincing”, rightfully declared by her to be the “most trending song on m************ Reels right now!”

In a pre-event chat, freshman TDE explained how she knew the LA-based record label was the right place to call home and the growth of her creative abilities throughout. epidemic:

Rolling Stone: Creative process like producing the music video for your breakout single, “Yucky Blucky Fruitcake?” Do you think the song will explode the way it did?

Doechii: No. I don’t think it will explode the way it did. I mean, at the time I was independent, so I financed everything, and I liked being in a place where I swore that I would never work for anyone again, and that I would be a full-time artist. And so by committing to that, I enjoy filing for unemployment. So I was using my unemployment check and I only had one check left and I dropped the last check for that music video. But I feel like God and I agree on what should happen. So I didn’t expect it to blow up, but I still knew that God had me, you know? So it was really stressful. It’s really difficult. I have thought of everything. I bought all the props, all the costumes. I paid everyone. Is crazy.

RS: What was life like for you before making a big splash? You mentioned not wanting to work for anyone else, but where are you in mind?

D: I think I just left New York. I lived in New York for a while. I went back to Florida because of the pandemic, because I didn’t want to be quarantined in New York. I want to quarantine, you know, with my family in Florida. So I left New York, went to Florida and because of the pandemic. I have nothing to do, just sit alone, think, buy books and read! So much happened and I ended up developing a lot of creativity during the pandemic. The pandemic has served me well.

Guests at the Rolling Stone Creators Launch Event presented by Meta held at Hearst Estate on May 12, 2022 in Los Angeles, California.

Doechii performs at the Rolling Stone Creators Launch Party at Hearst Estate in Los Angeles, CA

Renae Wootson for Rolling Stone

RS: You jumped on Isaiah Rashad’s “Wat U Sed” next year. How did that partnership work out?

D: Isaiah just sang to me.

RS: Did you two know each other before?

D: Not very well. Like I knew about him, when I was on the list of course, but we hadn’t even met. But he recommended the song to me and I gave him three different versions because I really wanted to exploit that feature and he picked it up, and then I met him afterwards.

RS: Which version did he choose?

D: He picked up the first one I did but I sent him two more just to be sure.

RS: Did you get offers from other record labels? How do you know which one is TDE?

D: I had a lot of offers. All brands contact me except Sony. I don’t want to sign with anyone. I want to be independent. Well, the only reason I signed with TDE, is not only because they value their artists, but I don’t want to sacrifice my freedom. That’s the most important thing to me and that’s why I want to be independent. I don’t want to be told what to do. If I had ever signed it it would have been my freedom. So now I’m working with a group, they take my ideas is anything and I really, really like that they support me and that they are a trademark owned by Blacks.

RS: Considering you’re the first female rapper to sign with TDE, will you also be the first female rapper to collaborate with Kendrick Lamar?

D: Wait, no female rapper has ever collaborated with Kendrick?!

RS: No.

D: You just gave me a new goal. I must be. No, I will.

RS: Kendrick Lamar has announced his departure from TDE while SZA is also set to leave the group this year. Fans are wondering who will carry the torch in the second generation of the brand. Where do you position yourself?

D: I’m Ray Vaugh, Zacari and Isaiah. The vets are handing the torch to us and now it’s our turn. I feel a really great responsibility to be the first female rapper to open doors that other boys haven’t opened. SZA has opened a lot of doors for the next R&B girl to be on the label. So now I have the opportunity to open the next door [rap] Daughter.

RS: “Convincing” and “Crazy” mark your first major record label release. What are some of the business tips you’ve learned about releasing music when you have the “machine” behind you?

D: I don’t skip steps and I expand my music. It’s very important. Don’t just drop songs and post flyers. It’s like you get a chance to tell the whole story with this experience. That is longevity. It has to carry people and find new ways to engage audiences. So that would be my advice.

Guests at the Rolling Stone Creators Launch Event presented by Meta held at Hearst Estate on May 12, 2022 in Los Angeles, California.

Doechii performs at the Rolling Stone Creators Launch Party at Hearst Estate in Los Angeles, CA

Renae Wootson for Rolling Stone

RS: Many Hip Hop artists mix genres, leading to controversial conversations about categorizing them. How would you personally describe your music?

D: I won’t. I don’t even think it’s up to me to categorize it. I do not even know. It’s just a lot of different sounds. I will not. I don’t think there is a category, so I don’t know. I want to see where or what category I end up. Because I have no clue. I feel like people are resisting the fact that time is strangely changing and it doesn’t even matter anymore. There are many layers in genres, like hip hop. Hip Hop is not just a sound.

RS: Fans are happy to see you linked up with Doja Cat at the Grammys. Have you two entered the studio together?

D: We haven’t been to the studio together yet, but I sent her two songs. I finally finished them because I’ve been working on songs that I’ve wanted to do with her for a while. It took me a while because I just wanted it to be perfect.

RS: Who is your female rap inspiration?

D: Lauryn Hill, Nicki Minaj and Missy Elliott.

RS: When can fans expect your debut album?

D: I’m going to drop something this month. Not my debut album, but I’m sure to release something this month. Doechii Proves She’s Fit to Carry The TDE Torch

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