Elden Ring’s marketing helps to understand the lore

FromSoftware games have a knack for telling stories that seem vague on the surface but hide a mountain of depth. Excerpts are few and far between, and a lot of insight comes from reading item descriptions, analyzing environmental clues, and watching lore experts like VaatiVidya. With Elden RingFromSoftware has not only become one of the most popular open-world RPGs in a long time, but it’s also the studio’s most accessible story to date.

Part of the reason for that accessibility comes from marketing to Elden Ring. The trailers leading up to the game’s release are plotted, expand upon events only briefly shown in the final game, and even show off massive spoils that would make no sense. without proper context. This is the marketing of Elden Ring helped players understand the lore.

Elden Ring spoilers to follow.

Extensive marketing based on the legend of Elden Ring

When the player first boots Elden Ring, they will be given a brief but effective introduction to the world and some of the main characters. However, unlike previous FromSoftware games that used CG cinemagraphs, this intro is told only through still images. As such, there’s a lot left to the imagination in terms of details like how Malenia the Severed defeated the Starscourge Radahn, or how Ranni the Witch participated in the Night of the Black Knives. The lengthy nature of the game means it’s all too easy to forget about the lore established by the intro. However, when you review the intro on New Game+ as well as the extended trailers on it, things start to flicker.

Story trailer for Elden Ring More events are shown in the intro. Malenia implicates Radahn to infect him directly with the Scarlet Rot. She then whispered something to him before her Scarlet Aeonia attack created a giant flower that exploded and was capable of covering Caelid along with Rot.

Both the intro and trailer depict the death of Godwyn the Golden at the hands of the Black Knives. However, the trailers also show the assassins making their journey towards Godwyn through a dense forest. It’s not much, but it’s enough to make players wonder about where they’re traveling and what that means for characters like Ranni or Malikth the Black Blade.

Trailers are almost always used to build hype and intrigue before a game launches. However, it’s rare to see a trailer that can provide extra value and context to players who have beaten the game. In addition to being retroactively useful, these trailers also encourage players to memorize certain scenes and questions before starting the game.

Elden RingMarketing has presented important questions and provided answers

Building interest is an important function for Elden Ringmarketing, but also directing players’ attention to specific mysteries. Elden RingThe trailer laid out the questions players need to keep in mind before embarking on their journey in the Midlands. In the story trailer, Ranni asks some important questions like: who broke Elden Ring, and why? These are the main beats in the legend of Elden Ring. By showing them to players before the game’s launch, the marketing suggested environmental clues and item descriptions that players should pay attention to.

Elden Ring Marketing

In addition to teasing these mysteries, Elden RingOur marketing also leaves suggestions for answers right under our noses. Ranni wonders what happened to Elden Ring, but she doesn’t question the Rune of Death being stolen. As Elden Ring The player knows, it’s because she stole her own Rune. She doesn’t have to tell us that before the game is over. Of course, players learn these details by playing the game. But, any detective who can grasp these subtle hints can make lore connections much quicker.

Another scene the trailer introduces is Morgott, the King of Omen, placing a crown on the Elden Throne. Out of context, this moment seems insignificant. However, players who remember this scene while playing Elden Ring would have realized that their victory over Margit, Fell Omen, was just the beginning of his story and the future return of the game. Simply put, it’s a trophy. However, without the prior gameplay context, the player would not be able to tell. And it’s not the only time trailers do this.

Major spoilers shown without context

If you’re like me, you’ve watched it again Elden Ring trailer many times to collect anything new. That turned out to be worth it by the time the credits appeared on the game. Some of the biggest secrets in Elden RingIts lore was revealed in the first trailer, and it makes for a satisfying “aha” moment as the final boss battle begins.

The biggest trailer the teaser trailer showcases is Queen Marika the Eternal switching between male and female forms. The revelation that Marika and Radagon of the Golden Order are the same being is a revealing moment in Elden Ringand the marketing didn’t hide it. In addition, the legend experts theorized that Marika broke Elden Ringwhile Radagon tries to fix it.

This is also shown in full in the first trailer. When the last player reaches the Radagon of the Golden Order late in the game, they’ll realize that marketing hinted at this conclusion from the start.

Some of the dialogue throughout the trailer also hints at potential spoilers. One such line was, “I didn’t expect you could even imagine it, the thing that commanded the stars, bringing to life its fullest brilliance.” One potential explanation for this is that it is alluding to the existence of Outer Gods, including the Great Will.

All these potential spoilers would mean nothing to the player without the context gained while playing the game. With that in mind, obviously Elden Ring The marketing is designed to aid the player’s understanding of the lore both before and after experiencing the game.

https://www.pcinvasion.com/elden-rings-marketing-understand-lore/ Elden Ring’s marketing helps to understand the lore

Zack Zwiezen

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