Embracer snaps up the rights to ‘The Lord of the Rings’ and ‘The Hobbit’

Embracer, the mega game publisher that’s been snapping up new items left and right, has entered into a deal to acquire JRR Tolkien’s intellectual property catalog and worldwide rights to various media and merchandise. More specifically, it will own the rights to “movies, video games, board games, merchandise, theme parks and stage productions” based on the Lord of the Rings trilogy and The Hobbit when the deal goes through. It will also own the rights associated with future literary works Lord of the rings and The Hobbit this is authorized by the Tolkien estate.

This isn’t the first Tolkien-related purchase Embracer has made: Back in 2021, it bought board game publisher Asmodee, which has published over a dozen Lord of the rings Board games of the last 20 years. And if the acquisition goes through, Embracer will continue working with Amazon The Lord of the Rings: Rings of Power Series starting streaming on September 2nd.

As well as beginning the process of acquiring Middle-earth Enterprises – which is the team that currently owns the IP rights to Tolkien-related merch – Embracer has also announced that it will be buying more game studios. The biggest name in the latest list of acquisitions is Tripwire Interactive, known for co-op survival horror killing ground and the third-person shark sim Man eater.

Founded in 2008 by Swedish entrepreneur Lars Wingefors, Embracer has been quietly buying up game studios in recent years. We called it the “biggest game publisher you’ve never heard of,” although it’s been gaining recognition lately as it continues to add more developers under its umbrella. Back in May, it signed a deal to acquire several studios with a catalog of IPs, including “Tomb Raider, Deus Ex, Thief, Legacy of Kain and more than 50 back catalog games from Square Enix Holdings.” That deal will cost Embracer $300 million — the company hasn’t revealed how much it will pay to acquire the rights to Tolkien-related media.

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Russell Falcon

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