EVGA is exiting the GPU market and parting ways with NVIDIA

The next time you build a gaming PC, you probably won’t add an EVGA GPU to your list of possible components. The company best known for manufacturing NVIDIA GeForce-based graphics cards is exiting the GPU manufacturing business. As Tom’s hardware and Ars Technica report, the company’s CEO, Andrew Han, sat down with YouTubers JayZTwoCents and Gamers Nexus in a behind-closed-doors interview to reveal EVGA’s decision. He also spoke about his grievances with NVIDIA.

Han told YouTubers that over the years, NVIDIA has stopped treating EVGA as a true partner, despite their history. NVIDIA had reportedly stopped informing EVGA about new product announcements and important information like suggested retail prices and availability. That left add-in board partners like EVGA to get details on the latest products on stage at the same time as all of us. Additionally, first-party NVIDIA Founders Edition cards are undercutting their counterparts from EVGA and other partners, forcing vendors to lower their prices.

EVGA, Han said, will continue to sell cards based on older GeForce GPUs like the RTX 3000 series. However, after it sells out, that’s all — the company has no plans to merge with NVIDIA rivals AMD or Intel. EVGA has also been selling other computer components and accessories such as power supplies and gaming mice for some time. But acc Gamer Nexus, 80 percent of the company’s revenue comes from GeForce sales, so this decision could jeopardize the company’s existence. When the YouTuber commented that this must have been a difficult decision, the CEO reportedly responded that it was easy and that working with NVIDIA was difficult.

EVGA posted the following statement on their forums:

EVGA will not carry next-generation graphics cards. EVGA will continue to support existing current generation products. EVGA will continue to offer current generation products. EVGA is committed to its customers and will continue to provide sales and support for the current line of products. EVGA would also like to thank our amazing community for the years of support and enthusiasm for EVGA graphics cards.

As for NVIDIA, said Bryan Del Rizzo, GeForce’s director of global public relations Tom’s hardware:

We’ve had a great partnership with EVGA over the years and will continue to support them with our current generation of products. We wish Andrew and our friends at EVGA all the best.

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Russell Falcon

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