Facebook test lets users have up to five profiles for the same account

Facebook is testing the ability to let users create up to five profiles on the platform, a major change to its longstanding policy of only allowing people to have a single account and identity on the service. The upcoming test was Bloombergwhich notes that it’s Facebook’s latest ploy to stave off declining engagement, particularly among younger users.

A spokesman for Meta confirmed the test. “To help people customize their experience based on interests and relationships, we’re testing a way for people to associate more than one profile with a single Facebook account,” the spokesperson said. “Anyone who uses Facebook must continue to abide by our rules.”

It’s not clear how large the initial test will be or if Facebook plans to eventually make it more widely available. If so, it could significantly change the dynamics of how people interact on the social network. For one, it would make it easier for people to maintain different personas on the platform or create separate pages that cater to different friend groups or interests. It’s also a big departure from Facebook’s long-standing policy of requiring “real names.”

Unlike Instagram, which allows users to create multiple accounts and doesn’t require them to use their real names, Facebook has strict — and often controversial — rules about user identity, and regularly bans users it catches with multiple accounts . In some cases, the service even asks users to verify the name on their profile by providing a copy of an official ID

But users who have access to multiple profiles now only have to use their real name in their main profile. Additional profiles can use nicknames or other identities as long as they don’t break other rules, e.g. B. those that exclude impersonation.

That the company is now changing how it handles user names and identities is a sign of how important it is for Facebook to reverse its recent decline in engagement. Mark Zuckerberg had said that the platform was more attractive even to younger users in order to better compete with TikTok and other competitors. The app is also planning one that will emphasize recommendations more than friends’ posts.

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https://www.engadget.com/facebook-test-five-profiles-same-account-203228169.html?src=rss Facebook test lets users have up to five profiles for the same account

Russell Falcon

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