Facebook’s latest home feed focuses on recommended content

Meta is under increasing pressure to show more content in chronological order, and the company is responding — though not quite in the way you might have expected. Facebook introduced the Home and Feeds tabs, which both offer more control and give the social network more opportunities to push recommendations. The Feeds tab shows posts from friends, groups, and Pages in a linear timeline, but the Home tab uses Facebook’s discovery engine to recommend posts, reels, and other content, including from people you don’t like follow.

The tabs will appear in the shortcut bar on Facebook’s Android and iOS apps starting today, and are scheduled to roll out globally this week. The Home tab opens by default, but you can pin the Feeds tab to the shortcut bar to ensure it’s always available.

The social media giant has previously made concessions to people who prefer a chronological view. In March of last year, it gave users quick access to a “Recent” setting for the News Feed. As The edge Note, however, this appears to be an attempt to compete with TikTok’s recommendation-driven approach to video without dropping the usual focus on friends and Pages. Meta lost daily Facebook users for the first time in Q3 2021 and struggled to return to its previously rapid growth. In theory, this shift toward recommendations will keep users coming back without alienating those who just want to interact with their friends.

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https://www.engadget.com/facebook-home-feeds-tab-recommendations-143258328.html?src=rss Facebook’s latest home feed focuses on recommended content

Russell Falcon

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