Social media influencer “Meet Kevin” created a fake Tesla ad using AI-generated Ryan Reynolds.
Artificial intelligence, or AI, technology is becoming more and more ubiquitous on social media, sometimes making it difficult to distinguish real images and videos from generated ones. As technology improves and becomes more mainstream, one concern is how it could be used to create fake claims and misrepresent the opinions of real people.
That scenario takes place in a tweet is viewed more than 5 million times. The tweet said it was “Tesla’s first commercial,” including a video that appeared to show actor Ryan Reynolds endorsing Tesla.
Does Ryan Reynolds endorse Tesla as seen in this viral video?
No, Ryan Reynolds did not endorse Tesla as seen in this viral video.
WHAT WE FIND
Someone not affiliated with Tesla or Ryan Reynolds created a fake ad that uses AI to make it look like Reynolds is supporting Tesla. Ryan Reynolds really isn’t in favor of Tesla.
The creator and poster of the video is a financial advisor and social media influencer “Meet Kevin”. He explained in a follow-up tweet that the ad was made using deepfake AI technology and that Ryan Reynolds wasn’t actually part of it. The description of his video posted on his YouTube channel also says this.
“This is a fake example of what a Tesla ad could look like,” the description reads. “It’s Ryan Reynolds made by AI.”
Viewers can see the AI-powered video by paying attention to Reynolds at the beginning of the video. The movements of his lips don’t quite match his speech. Also, the only part of his body that moves is his head, which itself has limited movements except for his eyes and mouth, suggesting that the rest of Reynolds’ body is actually a photograph.
Based on Reynolds’ pose, the video seems to use Reynolds’ photo from Mint Mobile website.
And when Musk responded to the fake Tesla ad to say “Pretty,” in turn, Maximum Effort and Reynolds responded to mock the original video and Musk. Maximum Effort posted a video that uses the same deepfake AI technology to create ads with Musk’s fake confirmation for Reynolds Aviation Gin. The video, captioned “Two people could have a disaster with this game,” uses a scenario very similar to the one in the fake Tesla commercial.
Reynolds, reflecting Musk, responded to Maximum Effort’s video with “Pretty.”
Neither Tesla, Maximum Effort nor Reynolds responded to VERIFY’s request for comment.