GORDON Ramsay has been angered by fans for flogging sets of designer saucepans – for £735.
The 56-year-old TV chef has dubbed the excessive HexClad cookware “the Rolls-Royce of pans.”
Gordon, who is worth an estimated £610million, shared an advert for the 13-piece set on social media.
In the ad, he holds two of the HexClad skillets across his chest.
But fans called the ad numb as millions of families struggle with the rising cost of basic necessities.
One social media user wrote: “Am I renting a Rolls-Royce or buying a frigging pan???”
Another said: “A month’s rent for pans?
“Some people can’t have a Rolls Royce!”
And a third user commented: “£730 sure to make you laugh…
“Who can justify spending so much these days?!”
Gordon is thought to take home an annual profit of £90million.
He earns the considerable sum with his 58 restaurants and his television work in Great Britain and the USA.
The chef is best known for his fiery temperament and his cheeky lips on “Hell’s Kitchen” (56).
The father-of-five is reported to be able to demand as much as £46,000 for a sponsored post on Instagram alone.