‘FIFA’ is a “great brand” following its split from EA says Take-Two

Take-Two Interactive has praised the FIFA franchise following its recent split from Electronic Arts.

Last week (May 10), EA and FIFA officially announced they would end their partnership after 30 years, and the ongoing football game series will be renamed to EA Sports FC.

Although the two companies have split, EA will still maintain more than 300 licensing partners, but they will no longer produce football games alongside FIFA, meaning FIFA is now a free and open franchise. doors for new partnerships.

FIFA 22: Trent Alexander-Arnold
Trent Alexander-Arnold in ‘FIFA 22’. Credit: EA

In a new interview with IGNTake-Two boss Strauss Zelnick says he wants to continue the company’s sports portfolio and is considering working with the FIFA brand.

“We are certainly interested in expanding our opportunities in sport and FIFA has a great brand and incredible influence, but we have no current plans to discuss,” Zelnick said. .

However, like IGN pointed out in his interview, EA is still releasing FIFA 23 was part of the original partnership, so even if Take-Two went under FIFA’s license, nothing could show up for a while.

Take-Two is the parent company of Rockstar Games, 2K Games and Private Division. 2K is best known for publishing sports games, having previously developed games in WWE series and NBA 2K CZKso if the deal with FIFA goes through, maybe this publisher will be the choice to make more football games.

After the split announcement, EA said that they will share more information about EA Sports FC in June 2023, saying, “We exist to create the future of football fandom – whether virtual or real, digital or physical, it’s all about football.”

In other news, THQ Nordic and Kit Games revealed their new action-packed real-time strategy game, The Valiant.

https://www.nme.com/news/gaming-news/fifa-is-a-great-brand-following-its-split-from-ea-says-take-two-3227477?utm_source=rss&utm_medium=rss&utm_campaign=fifa-is-a-great-brand-following-its-split-from-ea-says-take-two ‘FIFA’ is a “great brand” following its split from EA says Take-Two

Emma James

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