From TikTok to real life: Pink Sauce is headed to stores

Regardless of what you may have heard about Chef Pii’s controversial Pink Sauce, get ready for a relaunch.

A shelf-stable version of the dragon fruit condiment – which went viral on TikTok in July – will hit stores this fall, thanks to the support of the established food company Pii has partnered with. work.

“In less than a week, we nailed it!” David Neuman, president of Dave’s Gourmet, said in a press release last week. “Ours [research and development] the team was able to tweak the sauce recipe to match Chef Pii’s exact color and flavor for the product, while also changing some of the ingredients to make the sauce less complex, dairy-free. and clean of any preservatives, artificial colors or flavors. “

The Pink Sauce will soon be available “on various e-commerce platforms, in restaurants and on the shelves of major food retailers,” Neuman said in the release. He said production is expected to begin this fall, starting September 22.

Chef Pii, the creator of the Miami-based market viral sauce, has reaped a lot of profits after she started selling it online on July 1.

Disappointed customers complain about things like spoiled sauce being delivered to their door. Typographical errors on the label were called out, as well as the inclusion of milk – which turned out to be dried milk – in a product that was not refrigerated in transit. Pii’s mode of transportation has been criticized, at times very vulgar and vulgar, with bottles exploding on the way to their destination.

Perhaps fortunately, the private chef’s stock ran out just as the online criticism was at its peak.

Pii – pronounced “pea” – told the Washington Post last month that she has “used [the sauce] and served it to my clients for a year – no one ever got sick. ”

On July 29, she posted a note on social media stating that the Pink Sauce team has “worked hard to ensure our Pink Sauce is safe and compliant with all standards and guidelines for food safety” and hope to be able to complete the orders soon. Then, on August 5, she announced a partnership with Dave’s Gourmet. Official announcement from Dave’s inbox in the media last week.

In its original recipe, Pink Sauce sold out online in a matter of days. However, Neuman said, Pii’s “lack of knowledge about commercial food production led to significant obstacles, and she had to halt production.”

Dave’s Gourmet currently markets a line of hot sauces and pasta sauces. They are available on the website and in stores nationwide. About two dozen stores in the LA area sell Dave’s Gourmet products, including several Vons, Albertsons, Erewhon, and Sprouts locations.

Pii said last Thursday on Instagram: “The whole reason why Pink Sauce was created is to bring fun to the food. The chef’s social media pages, mostly her TikTok, have been flooded with examples of the use of the bright pink, partly brightly colored, spice from the dragon fruit. Even after the controversy erupted, she remained steadfast in her belief in her unique product – a taste she said she couldn’t describe.

Now, according to Neuman, “The public will receive a shelf-stable version of the sensational sauce that Chef Pii envisioned in her Miami kitchen.”

Pii will continue to handle the social media aspects of the sauce marketing.

https://www.latimes.com/entertainment-arts/story/2022-08-23/pink-sauce-chef-pii-partnership-daves-gourmet From TikTok to real life: Pink Sauce is headed to stores

Russell Falcon

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