Getty Images bans AI-generated art over copyright concerns

Don’t expect to see stock photos of DALL-E and other AI image creation tools. This was announced by Getty Images boss Craig Peters The edge in a statement that his company has banned AI-generated art over potential copyright disputes. There are “unaddressed rights issues” with the technology, the CEO said, and this would help customers minimize risk to their finances and reputation.

Peters didn’t say if Getty has had any legal issues with AI-generated content. He noted that there was an “extremely limited” amount of this material on the platform. The company is working with the Coalition for Content Provenance and Authenticity to create filters for AI-produced material and is asking users to flag anything that slips through. Competitors like Shutterstock already show at least some pictures.

The step is not shocking. While using AI to create an image is not necessarily illegal, generators often sample images that may be copyrighted. Getty and its clients could face legal ramifications if they effectively steal art and profit from it. There is also a possibility that governments will enact laws and regulations restricting the use of the technology.

There is no certainty that the ban will work well in practice. As The edge notes that it’s not hard to find AI-created images on Getty right now. However, we don’t want the company to change their mindset unless they find AI systems that are guaranteed to produce perfectly legal images.

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