Google’s Working To Protect Search From ChatGPT

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Google is reportedly stepping up work behind the scenes to bridge the technological gap with OpenAI ChatGPT model, an advanced chatbot capable of delivering conversational responses that some critics find fault with to warn could pose the biggest threat to Google’s estimated search dominance in years.

Although Google executives publicly express a tone of caution when it comes to bringing new AI capabilities to the public, recently reporting from The New York Times suggests that some in Google leadership view the sudden rise of publicly available generative AI tools like ChatGPT as a “code red” situation. Google did not immediately respond to Gizmodo’s request for comment.

The report claims CEO Sundar Pichai “turned its head” on numerous Google meetings to prioritize the perceived threat to the company’s future through the AI ​​models of the competitors. While chatbots like OpenAIs aren’t just for searching, hobbyists have found ways to have the model draw lines of code and even answer specific queries Your questions. Google is also making progress outside of text generation text to the image and Text on video systems able to create digital artworks similar to OpenAI is popular DALL-E model.

Although Google wants it avoid storming out a public chatbot that could potentially spread false or toxic information that Times According to the report, teams in Google’s research, trust and security and other divisions have been reassigned to work on new prototypes and products ahead of a conference in May. One of these tools could come in the form of a cloud computing product underpinning its technology LaMDA chatbot to perform simple customer support tasks. Some early prototypes of new AI tools, limited to around 500,000 users, could reportedly ship with lower trust and security standards and include a warning to users advising them that the model could make false or offensive statements, states the Times report. Some of these studies are reportedly already underway. According to the Times, Google is currently using the technology underlying LaMDA to highlight short blurbs in response to questions asked by users in Google Search.

Concerns about the OpenAI threat to Google Search are particularly important precarious moment for the tech giant. This week a new forecast from Insider Intelligence quoted by Axios dominates Google and Meta, the long de facto duopoly in online advertising, now controls less than 50% of all digital ad spend for the first time since 2014. Google still retains the clear majority here with 28.8% of digital ad spend. bBut the overall slump may indicate a waning dominance of Google’s once-impenetrable search fiefdom, which has been a must-have for advertisers.

Still, there are plenty of reasons to remain skeptical of claims that GPT or similar chatbots will turn Google search upside down in the near future. For starters, the OpenAI model fightsto present factually correct answers, a requirement that is critical to any reliable search function. In certain situations, ChatGPT even chooses to do so invent answers all or will create biased and offensive messages. Even if these issues are addressed, convincing millions of Internet users to quickly shift their search behavior away from expecting a list of hyperlinks may prove more difficult than some GPT enthusiasts imagine.

https://gizmodo.com/google-openai-chatgpt-google-search-1849922839 Google’s Working To Protect Search From ChatGPT

Zack Zwiezen

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