Gwyneth Paltrow Invested In Saie Beauty—Shop Its Viral Makeup Products

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A-lists investing in companies are nothing new. There is Nicole Kidman and Vegamour and now Leonardo DiCaprio and loci. When a celebrity invests their own money in a brand, it means they have a strong belief in the company and where it’s going. The stars not only provide financial support, but also showcase brand names. To add to the growing list, none other than Gwyneth Paltrow has invested Say beauty back in 2020. Paltrow has her own wellness and lifestyle company, Goop, so she’s no stranger to the beauty world and certainly has a keen eye for products.

The actress is known for her effortless beauty — from her thorough skincare routine to her minimal makeup looks. Now she’s backing a brand that excels at just that: minimalist makeup. If you’re looking for the “no makeup” makeup aesthetic that’s rocking literally every cool girl on social media, you’ve come to the right place Say beauty. The entire range consists of only 16 products (excluding gift sets and merch). After all, less is more!

The front and center are the most extensive of the brand sustainability efforts. At the beginning it has one Empty product recycling program. Saie Beauty also uses eco-friendly product packaging, is certified carbon neutral, donates 1 percent of all sales to environmental nonprofits, is plastic negative certified, is part of the Carbon Neutral Club and is Leaping Bunny Certified.

Plus, Saie Beauty makes sure all of its ingredients are clean and safe, and works with world-class laboratories to ensure its formulas are the best of the best for your skin and the planet.

I don’t need to tell you that it’s important to support brands that invest their time and money in protecting the earth and developing safe and effective products for shoppers. Paltrow has come out on top as of 2020.

And may I add that Saie Beauty products wear affordable price tags? You’d probably assume clean beauty essentials would burn a hole in your wallet, but not when they’re made by Saie Beauty. The cheapest product is the Liquid Lip Balm at $16, while the most expensive offering is the Lip Blur Duo at $44.

Read on for some of the beauty brands bestseller and why you need them in your regular rotation.

RELATED: The TikTok viral glow gel that “makes your skin look years younger” is back in stock

Saie Beauty Glowy Super Gel

Photo: Saie beauty.

Glowing super gel

@mikaylanogueira helped the Glowy Super Gel go viral on TikTok. The light illuminator gives your complexion the most beautiful and natural looking dewy finish. Use as a foundation or highlighter or even on its own and you’ll be glowing in no time. In TikToker’s try-on video, she says the product was “an instant hit” and she’s “obsessed.” That Glowing super gel is already sold out but is finally back in stock so make sure you place your order as soon as possible.

Saie Dew Blush Liquid cheek blush


dew blush

I discovered this blush while browsing The TikToks from It caught my attention because the creator says in the video that “rare beauty has been replaced”. If there’s one blush that’s loved by the beauty community, it’s Selena Gomez’s Soft Pinch Liquid Blush. Try out Dew Blush by Saie Beauty to see for yourself how it compares.

Saie Beauty glide paint

Photo: Saie beauty.

Slip tint

For those who can’t handle heavier, full coverage foundations, reach for this one tinted moisturizer which also offers sun protection. It’s packed with Hyaluronic Acid for deep hydration, Licorice Root for radiance, and Pansy for antioxidant benefits and free radical protection. It’s so good it’s won awards from Fascinating, Cosmopolitan, Women’s Health, New Beauty and EVEN.

Saie Beauty Hydrabeam Concealer

Photo: Saie beauty.


This concealer is one of Saie Beauty’s newer products, launched in May 2022. However, it has already garnered a fairly loyal following. The product has an impressive overall rating of 4.7 stars on the brand’s website, with one shopper saying, “I’ve always had to color correct my eye area [and] then apply concealer, but with Hydrabeam, My dark circles under my eyes are completely camouflaged.” Make your eyes look bright, smooth and wide awake with Hydrabeam Concealer.

Any body dew balm


Any body dew balm

This Special Edition Dew Balm (in Bronze Nectar) is much more than its pretty packaging. Saie Beauty has partnered with over 35 beauty and wellness brands to create the Any body campaign (aka the largest beauty industry-backed reproductive justice initiative to date). Saie declares 100 percent of the proceeds from the sale of this product sister song, an organization fighting for reproductive justice for women of color. With a bigger purpose like this, make sure you check out with Every Body Dew Balm in your shopping cart.

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