Halsey Says Label Won’t Green Light New Single Without Viral Moment

Last week, Halsey shared a TikTok from behind the scenes at her tour rehearsal, hinting that she might start introducing new music. The untitled snippet where the singer bangs his head in the video is almost inaudible but showcases the rocking vibes in the air that give color to their latest album, If I can’t have love, I want power. The song came back with a clear sound over the weekend – but it wasn’t quite what fans might have expected. Halsey stated in a TikTok video that although the song and its accompanying music video are complete, her company won’t greenlight the release “unless they can fake a moment.” spread on tiktok.”

@halsey

I’m tired

♬ original sound – Halsey

“Basically, I have a song that I love and I want to release as soon as possible,” she wrote through a video of herself listening to the song. “But my record label won’t let me.”

“My record company said I couldn’t release it unless they could fake a viral moment on tiktok,” she continued. “Everything is marketing. I just want to release music, man. And I deserve better tbh. ”

“I’m tired,” Halsey captioned the video.

The TikTok video, which has reached more than 7.7 million viewers since it was uploaded, has a comment section full of users who are certain they have cracked the music business code – that the Halsey video complains about having to create TikToks for marketing is really TikTok they make for marketing. “Bruh, I wish that,” the singer wrote in response to one comment. “They just told me to post tiktoks; they don’t specifically say ‘about what’ so here i am. In another reply, she revealed that the request was for six posts on the viral video app.

Halsey continued her first post with another video showing the game’s behind-the-scenes plans. Following an unknown voice in the background, the song title, “So Good,” will appear first so that the TikTok sound has the correct name, optimized for search on the app. Then the artwork will be published next. If Halsey agrees not to share a launch date, they can get the ball rolling Monday through Wednesday of this week.

“I just hate it,” Halsey replied after a minute of silent acceptance. “Too bad.”

@halsey

♬ original sound – Halsey

The singer is currently signed to Capitol Records under Universal Music Group. (Neither the singer’s rep nor the brand rep responded Rolling stone Comments required.)

The singer’s fans asked Halsey to release this song. “I have been in this industry for 8 years and I have sold over 165 million records,” she wrote in her first video. However, studio owners, forbid them from doing anything wise when releasing without their express approval.

“Talked to my agency tonight after my tiktok tantrum,” Halsey wrote on Twitter. “They said” wow tiktok is going strong! “I feel great so can I release my song now? They said ‘we’ll see!’ please tell me again how i am making this. “

She add: “I’m running my own business on my babysitting tour. Four profound albums. Enamel. I’ve been trying too hard to stir up something like this for no reason or use this as a marketing tactic but now I’m too deep to go back. “

Halsey is the latest in a growing list of artists who have stepped up their transparency about the high-profile role virality plays in dictating music releases. FKA Twigs recently revealed in a since-deleted post that she was “told today for not putting in enough effort” on the video-sharing app. Her latest album promo ACCIDENT, Charli XCX joked about her brand, asking her to post the eighth TikTok of the week. Even Florence Welch caption a video “The brand is begging me for ‘lo fi tik toks’ so you do it. please send help. ”

https://www.rollingstone.com/music/music-news/halseys-new-song-viral-tiktok-1357042/ Halsey Says Label Won’t Green Light New Single Without Viral Moment

Sarah Ridley

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